Beans & Brews

Brand definition and 25th anniversary ad campaign

A longtime Salt Lake institution for the caffeinated and community-minded, Beans & Brews had operated for 25 years without ever pushing “pause” to recalibrate their branding. We arrived on the scene ready to unfurl a brand definition exercise immediately followed by a yearlong “Birthday Beans” campaign to celebrate their milestone anniversary.

While we were at it, we recommended in-store experiences and collateral to hit the message all the way home. The result: an omni-channel, full-experience campaign that spanned several mediums but tied everything together with a slightly-silly yet on-strategy story.

Beans-Brews-Billboard
Beans-Brews-Outdoor-Advertising
Beans-Brews-25-Years
Beans-Brews-Packaging
Beans-Brews-Transit-Advertising
Beans-Brews-Transit
Beans-Brews-Social

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beth@whatbethwrote.com
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